Wednesday, April 21, 2010

Wired May 2010

It's not a fashion cover, but Wired's May cover is ballsy in a somewhat similar way to those provocative haute couture ads you see stuck in the pages of Vogue & Elle. What's intriguing is the blatant use of 'geek,' not only embracing the stereotypical idea of the smart four-eyes at school with a sweater slopped over a collared shirt, a pocket protector & always a calculator... in his head, but connecting it with the word 'power,' implying... well, power, which, admittedly, in our world, generally brings up an image of a testosterone-driven buff guy.

Of course, another reason why this works so well is that Wired knows full well who their customer base is--the younger, savvier crowd of the 'Me Generation' that, like the title, fully embraces their geekery, and really, revels in it.

If you, ironically, can't read, that's Bill Gates & Mark Zuckerberg, the former an awesome brainchild, founder of Microsoft and the world's most epic billionaire philanthropist, the latter responsible for why you're addicted to the Internet, as he created/runs Facebook.


Here's the full cover:

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