r-e-s-p-e-c-t

No matter if you hate them, you have to acknowledge:

Star power isn't opening something [a movie] that is already highly appealing to a mass audience that has the benefit of your name on the poster. Star power is scoring a reasonable or better opening weekend for a film that has nothing to offer except your name on the poster. On that scale, Miley Cyrus, Zac Efron, and Robert Pattinson are genuine movie stars.

--Scott Mendelson, Zac Efron, Robert Pattinson, and Miley Cyrus ARE genuine movie stars. Because true stardom is opening a movie with just your face on the poster.